Shopify Migration for a Global Clothing Brand
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Case Details
Lead Automation for a Service Business
Accelera helped a growing service business automate its lead handling process, reducing response time, improving lead quality, and eliminating manual follow-ups through intelligent AI-driven workflows.
Client
An established international fashion brand operating across multiple regions.
The Challenge
The client was operating on a legacy eCommerce platform that limited scalability, performance, and integration capabilities.
They required a full migration to Shopify, while maintaining operational continuity and preserving long-standing SEO performance.
The client was operating on a legacy eCommerce platform that limited scalability, performance, and integration capabilities.
They required a full migration to Shopify, while maintaining operational continuity and preserving long-standing SEO performance.
Key Requirements
- Migration of 70,000+ SKUswith complex variants and product structures
- Full integration with Microsoft Dynamics 365 (ERP)
- Real-time sync with warehouse management systems (WMS)
- Integration with Oracle Responsysfor marketing automation
- Preservation of 8+ years of SEO rankings, URLs, and content
- Multi-region storefronts with localised pricing and currencies
- Significant improvements in performance and user experience
Our Approach
- Conducted a detailed discovery and data-mapping phasecovering catalogue structure, fulfilment workflows, and system dependencies
- Designed a scalable product architecture using Shopify Metaobjects and custom data models
- Built automated pipelines to accurately migrate all product data
- Developed custom Shopify applicationsto manage ERP integration (inventory, pricing, orders, returns)
- Implemented webhook-driven synchronisationbetween Shopify, ERP, and WMS systems
- Integrated Oracle Responsys for advanced marketing automation and segmentation
- Designed and developed a premium, high-performance Shopify themewith luxury brand positioning
- Executed a full technical SEO migration strategy, including redirects and structure preservation
Results
- Fully migrated Shopify store with enterprise-level integrations
- Real-time inventory and order synchronisation across systems
- High-performance storefront with improved load speeds
- Preserved and stabilised SEO rankings post-migration
- Scalable infrastructure ready for global growth
- Enhanced customer experience aligned with premium brand positioning
Get Started
Looking to scale your eCommerce business with Shopify or headless commerce?
We help UK brands build high-performance, conversion-focused eCommerce platforms designed for growth.
Speak with our team to explore your Shopify or eCommerce transformation.